A social media consultant agreement is a contract entered into by a client and the social media (SM) consultant they have hired. With the growing social media market, companies and individuals will find that social media consultants offer a unique package of services to help them raise awareness for themselves and/or their company. These services will be detailed in the agreement and the compensation for said services will be discussed by the parties. The consultant also understands that during their business relationship, the client will have to divulge personal information and business records. The agreement contains a confidentiality clause, proprietary information clause, and a non-compete clause to help protect their information and their business. The consultant is working as an independent contractor, so the status of their working relationship with the client is also defined within the agreement.
A social media consultant is hired to help a company or individual boost their online presence and raise brand awareness. SM consultants have a good understanding of all types of industries and markets as their clients come from all corners of the professional world. An SM consultant will take some time to assess the client’s current situation, learn their brand voice, and study their target audience. They will look for areas to improve upon and will develop strategies to obtain the greatest social reach. SM consultants often have contacts with global influencers that they can connect with the client to help them boost awareness and sales. The consultant will present their findings to the client and offer to help implement their new strategies.